‘Poverty Porn’ on Pine Ridge Reservation

In mid-November, I was lucky enough to join our client Conscious Alliance on their annual holiday meal delivery to Pine Ridge Reservation in South Dakota. Conscious Alliance is a non-profit based in Boulder, Colorado that supports communities in crisis through hunger relief and youth empowerment. By hosting food drives at concerts and festivals nationwide, Conscious […]

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Cause Marketing

Cause marketing still matters to consumers and brands continue to invest in it. A recent IEG Sponsorship Report shows that cause sponsorship in 2015 is predicted to reach $1.92 billion, a 3.7% increase over 2014. Despite this growth, many brands who jump on the cause marketing bandwagon will fail to execute the campaign effectively. The […]

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Quality vs. Quantity in Social Media

Is Less Better than More? We can learn a lot from Volkswagen when it comes to social media, and I’m not talking about taking a look at their social media platforms to discover best practices. No doubt, by now you’ve heard about the beleaguered car maker’s diesel emissions scandal, by which the company was caught […]

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