FIGISM #14: The Power of Mac and Cheese

On November 15, FIG was on site as longtime client Whole Foods Market Rocky Mountain Region opened its new Denver store at Union Station to packed (and delighted) crowds. In the months leading up to opening day, FIG managed media relations for the store opening, securing nearly 100 local and national print, online and broadcast […]

Read More

CASE STUDY: A summer of bison, slow food and artisan cheese

Caption: FIGs Emily and Maddie with National Bison Association Director (and bison rancher himself), Dave Carter, rocking goofy Bison Hump Day sunglasses at the International Bison Conference (IBC) in Big Sky Montana, July 2017.  How one nimble team engaged 125 media attendees at three events in one month to reach an audience of 417 million through […]

Read More

FIGISM #13: Symbiosis

Enjoying well-deserved bonding time at our FIG fall retreat this past November. Scanning the news recently, I came across a Digiday article entitled, ‘It’s brutal: Junior agency employees feel the squeeze from low margins.’ The article exposes the common practice among agencies, which are experiencing industry-wide reductions in profit margins, to rely on junior employees to assume […]

Read More

FIGISM #12: Travel far, wide and often

Emily in the Italian seaside village of Riomaggiore in the Cinque Terre region. Em spent 2 weeks last September cavorting around Europe with loved ones. Moab. Portland. Italy. Seattle. Florida. Lake Powell. Ireland. Mexico. France. These are just a few of the diverse and individually incredible places the FIGs traveled to in 2016. We believe […]

Read More

FIGISM #11: Activate Influencers

FIG partnered influencer FitFoodieFinds with client truRoots to create engaging and educational recipes. More studies are finding traditional advertising does not work on millennials. We are distrusting of big brands and corporations and know that when celebrities promote products they are paid to do so. However, we do trust our friends, family, reviews, and — […]

Read More

FIGISM #10: Like A Rolling Stone

OG FIGs Sylvia and Sarah at an Organic Farming Research Foundation breakfast at The Colorado Chautauqua in 2005.  Like the Rolling Stones, our more seasoned FIGs have been playing the PR gig for a long time – some for over 25 years. In the good old days the recipe for a great placement was simple: […]

Read More

FIGISM #9: Practice inclusion

Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas.  At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]

Read More

GMOs: Finally…Facts Drown Fiction

Photo credit: Ed Alcock for The New York Times I awoke on Oct. 30th in Portland, OR, at my friend Piper Davis’s house as we were about to attend a Chefs Collaborative board meeting. Beside me, as I sipped my perfectly roasted coffee, was longtime friend, journalist, and colleague Corie Brown, the former LA Times food […]

Read More

Working remotely: Life from my dining room table

My best work buddy Althea, who likes to walk on my laptop and send emails when I’m not looking. I never considered working remotely until my husband’s career rudely uprooted my happy Boulder life. Sure, I’d done my share of working from home – as everyone with a laptop and cell phone knows, the concept […]

Read More

FIGISM #8: To Give is to Get

It was actually President Lincoln’s idea. Whilst in the throes of Civil War, he chose to create a new national holiday that focused simply on giving thanks. He understood what so many today struggle with: to give is to receive. At FIG we’ve always believed in generosity and the power of giving, from pro bono […]

Read More