PRSA Student Shadow Day

FIG hosted University of Northern Colorado student, Austin Pond, as part of the Public Relations Society of America’s Shadow Day. We’re thrilled to have Austin as a guest blogger this week to talk about his experience. My PRSA Shadow Day started at 9:30 in Denver. I drove from my sister’s house in Wash Park to […]

Read More

Diet is a Four Letter Word

I love food. I have a fairly adventurous palate and try to be open to new culinary experiences. But like many Americans, my relationship to food is complicated and has undergone many permutations. I grew up in a strict vegetarian/skewing towards vegan household that perceived food as both curse and cure. Diet could either nurture […]

Read More

Organic Shopping as a Designed Experience

While roaming the streets of Sloane Square in London after a week at sea, my dad urged us to pop into a small, chic looking space that “has been doing organic since it was cool,” according to him. That space, which encompassed two floors in a compact footprint, ended up being an outpost of Daylesford. […]

Read More

Gettin’ Figgy With: Emily Smith, Account Coordinator

How did you get your start in PR? As a journalism major at Colorado State University, I wasn’t quite sure what direction I wanted to take until I took a few PR classes and was hooked. PR combined my love of writing and storytelling with my natural traits of both creativity and organization unlike any […]

Read More

Genetically Engineered Salmon and the Future of Food

The GMO battle has long been raging in the food industry. While the U.S. government and other groups claim that GMOs are safe, widespread consumer and environmental concern has given rise to a powerful anti-GMO movement. Many major food companies have already certified products through the Non-GMO Project and others are looking at how to […]

Read More

‘Poverty Porn’ on Pine Ridge Reservation

In mid-November, I was lucky enough to join our client Conscious Alliance on their annual holiday meal delivery to Pine Ridge Reservation in South Dakota. Conscious Alliance is a non-profit based in Boulder, Colorado that supports communities in crisis through hunger relief and youth empowerment. By hosting food drives at concerts and festivals nationwide, Conscious […]

Read More

Cause Marketing

Cause marketing still matters to consumers and brands continue to invest in it. A recent IEG Sponsorship Report shows that cause sponsorship in 2015 is predicted to reach $1.92 billion, a 3.7% increase over 2014. Despite this growth, many brands who jump on the cause marketing bandwagon will fail to execute the campaign effectively. The […]

Read More

Quality vs. Quantity in Social Media

Is Less Better than More? We can learn a lot from Volkswagen when it comes to social media, and I’m not talking about taking a look at their social media platforms to discover best practices. No doubt, by now you’ve heard about the beleaguered car maker’s diesel emissions scandal, by which the company was caught […]

Read More

5 Things I Learned in My First Two Years of PR

In January, I’ll be celebrating two years at FIG. As 2015 starts to wind down, I’ve been thinking about my time in the PR field so far, how things have changed since my first six months as an intern at FIG, and the time I’ve spent as an Account Coordinator and now Account Manager in […]

Read More