FIGISM #13: Symbiosis

Enjoying well-deserved bonding time at our FIG fall retreat this past November. Scanning the news recently, I came across a Digiday article entitled, ‘It’s brutal: Junior agency employees feel the squeeze from low margins.’ The article exposes the common practice among agencies, which are experiencing industry-wide reductions in profit margins, to rely on junior employees to assume […]

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FIGISM #12: Travel far, wide and often

Emily in the Italian seaside village of Riomaggiore in the Cinque Terre region. Em spent 2 weeks last September cavorting around Europe with loved ones. Moab. Portland. Italy. Seattle. Florida. Lake Powell. Ireland. Mexico. France. These are just a few of the diverse and individually incredible places the FIGs traveled to in 2016. We believe […]

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FIGISM #11: Activate Influencers

FIG partnered influencer FitFoodieFinds with client truRoots to create engaging and educational recipes. More studies are finding traditional advertising does not work on millennials. We are distrusting of big brands and corporations and know that when celebrities promote products they are paid to do so. However, we do trust our friends, family, reviews, and — […]

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FIGISM #10: Like A Rolling Stone

OG FIGs Sylvia and Sarah at an Organic Farming Research Foundation breakfast at The Colorado Chautauqua in 2005.  Like the Rolling Stones, our more seasoned FIGs have been playing the PR gig for a long time – some for over 25 years. In the good old days the recipe for a great placement was simple: […]

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FIGISM #8: To Give is to Get

It was actually President Lincoln’s idea. Whilst in the throes of Civil War, he chose to create a new national holiday that focused simply on giving thanks. He understood what so many today struggle with: to give is to receive. At FIG we’ve always believed in generosity and the power of giving, from pro bono […]

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FIGISM #7: Feminist, Not Fabulous

Kicking off the FIG retreat with our annual go-cart racing tradition – we’re not afraid to get a little wild! Truth be told, it can be hard to fight the ‘Fabulous PR girl’ stereotype – but those of you who know us know that we are anything but ‘fabulous’ at FIG. Stilettos and gossip have never […]

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FIGISM #6: Why Miley Cyrus is a Purple Cow

Branding isn’t just for cows or products. It’s also applied to people, especially celebrities. In our world of branding and refreshing dusty or dull brands, we often talk of the “Purple Cow” brand, a term coined by Seth Gorin and the name of his NY Times bestselling marketing book. When one drives past fields of […]

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