FIGISM #9: Practice inclusion

Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas.  At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]

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6 Reasons Why PR is Like Dirt Biking (Yes, Really!)

At the top of a trail outside of Central City, with St. Mary’s Glacier in the background. One of the toughest, rockiest trails I’ve ridden to date but also one of the most rewarding! By Emily Smith They say it’s never too late to pick up a new hobby, and last fall, I took it […]

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GETTIN’ FIGGY WITH: Ashley Greco, Account Coordinator

How did you get your start in PR? I earned my bachelor’s from University of Colorado Boulder in English Lit and had no clue what to do next. I’ve always loved writing and literary analysis, and I wanted to build these passions into my career. I’ve also dabbled in graphic design for the past decade […]

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What We Learned at Expo West

With more than 70,000 attendees annually, Natural Products Expo West is the largest natural products tradeshow in the world. In many ways it feels more akin to a music festival than an industry event. In the triangle of buildings where the show is held, people crowd every spare surface, laptops (and often drinks) in hand. […]

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PRSA Student Shadow Day

FIG hosted University of Northern Colorado student, Austin Pond, as part of the Public Relations Society of America’s Shadow Day. We’re thrilled to have Austin as a guest blogger this week to talk about his experience. My PRSA Shadow Day started at 9:30 in Denver. I drove from my sister’s house in Wash Park to […]

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Diet is a Four Letter Word

I love food. I have a fairly adventurous palate and try to be open to new culinary experiences. But like many Americans, my relationship to food is complicated and has undergone many permutations. I grew up in a strict vegetarian/skewing towards vegan household that perceived food as both curse and cure. Diet could either nurture […]

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Organic Shopping as a Designed Experience

While roaming the streets of Sloane Square in London after a week at sea, my dad urged us to pop into a small, chic looking space that “has been doing organic since it was cool,” according to him. That space, which encompassed two floors in a compact footprint, ended up being an outpost of Daylesford. […]

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Gettin’ Figgy With: Emily Smith, Account Coordinator

How did you get your start in PR? As a journalism major at Colorado State University, I wasn’t quite sure what direction I wanted to take until I took a few PR classes and was hooked. PR combined my love of writing and storytelling with my natural traits of both creativity and organization unlike any […]

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‘Poverty Porn’ on Pine Ridge Reservation

In mid-November, I was lucky enough to join our client Conscious Alliance on their annual holiday meal delivery to Pine Ridge Reservation in South Dakota. Conscious Alliance is a non-profit based in Boulder, Colorado that supports communities in crisis through hunger relief and youth empowerment. By hosting food drives at concerts and festivals nationwide, Conscious […]

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