Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas. At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]
Photo credit: Ed Alcock for The New York Times I awoke on Oct. 30th in Portland, OR, at my friend Piper Davis’s house as we were about to attend a Chefs Collaborative board meeting. Beside me, as I sipped my perfectly roasted coffee, was longtime friend, journalist, and colleague Corie Brown, the former LA Times food […]
My best work buddy Althea, who likes to walk on my laptop and send emails when I’m not looking. I never considered working remotely until my husband’s career rudely uprooted my happy Boulder life. Sure, I’d done my share of working from home – as everyone with a laptop and cell phone knows, the concept […]
It was actually President Lincoln’s idea. Whilst in the throes of Civil War, he chose to create a new national holiday that focused simply on giving thanks. He understood what so many today struggle with: to give is to receive. At FIG we’ve always believed in generosity and the power of giving, from pro bono […]
Kicking off the FIG retreat with our annual go-cart racing tradition – we’re not afraid to get a little wild! Truth be told, it can be hard to fight the ‘Fabulous PR girl’ stereotype – but those of you who know us know that we are anything but ‘fabulous’ at FIG. Stilettos and gossip have never […]
At the top of a trail outside of Central City, with St. Mary’s Glacier in the background. One of the toughest, rockiest trails I’ve ridden to date but also one of the most rewarding! By Emily Smith They say it’s never too late to pick up a new hobby, and last fall, I took it […]
Branding isn’t just for cows or products. It’s also applied to people, especially celebrities. In our world of branding and refreshing dusty or dull brands, we often talk of the “Purple Cow” brand, a term coined by Seth Gorin and the name of his NY Times bestselling marketing book. When one drives past fields of […]
For a few months, we’ve been teasing out some news and we are so excited to finally share TWO big announcements with you…. First up – FIG has officially opened a new office in Denver at The Source. Yep – that’s right! Our new Denver location, surrounded by artisan food retailers and restaurants, is a […]
This post was written by FIG’s owner and Chief Fresh Officer, Sylvia R. Tawse. Sylvia and her husband Lyle Davis own and operate Pastures of Plenty, a 35-acre organic vegetable, herb and cut flower farm in Boulder County, CO, complete with a thriving CSA and true farm-to-table catering. As both a farmer and a PR […]
How did you get your start in PR? I earned my bachelor’s from University of Colorado Boulder in English Lit and had no clue what to do next. I’ve always loved writing and literary analysis, and I wanted to build these passions into my career. I’ve also dabbled in graphic design for the past decade […]
