With more than 70,000 attendees annually, Natural Products Expo West is the largest natural products tradeshow in the world. In many ways it feels more akin to a music festival than an industry event. In the triangle of buildings where the show is held, people crowd every spare surface, laptops (and often drinks) in hand. […]
FIG hosted University of Northern Colorado student, Austin Pond, as part of the Public Relations Society of America’s Shadow Day. We’re thrilled to have Austin as a guest blogger this week to talk about his experience. My PRSA Shadow Day started at 9:30 in Denver. I drove from my sister’s house in Wash Park to […]
How did you get your start in PR? I went to school for Speech Communication/Media Studies and decided I wanted to do PR. I then enrolled in the Journalism school as a second major, concentrating in PR. My first “real” PR experience was interning for a local sport/entertainment arena in the area. The internship focused […]
I love food. I have a fairly adventurous palate and try to be open to new culinary experiences. But like many Americans, my relationship to food is complicated and has undergone many permutations. I grew up in a strict vegetarian/skewing towards vegan household that perceived food as both curse and cure. Diet could either nurture […]
While roaming the streets of Sloane Square in London after a week at sea, my dad urged us to pop into a small, chic looking space that “has been doing organic since it was cool,” according to him. That space, which encompassed two floors in a compact footprint, ended up being an outpost of Daylesford. […]
How did you get your start in PR? As a journalism major at Colorado State University, I wasn’t quite sure what direction I wanted to take until I took a few PR classes and was hooked. PR combined my love of writing and storytelling with my natural traits of both creativity and organization unlike any […]
The GMO battle has long been raging in the food industry. While the U.S. government and other groups claim that GMOs are safe, widespread consumer and environmental concern has given rise to a powerful anti-GMO movement. Many major food companies have already certified products through the Non-GMO Project and others are looking at how to […]
In mid-November, I was lucky enough to join our client Conscious Alliance on their annual holiday meal delivery to Pine Ridge Reservation in South Dakota. Conscious Alliance is a non-profit based in Boulder, Colorado that supports communities in crisis through hunger relief and youth empowerment. By hosting food drives at concerts and festivals nationwide, Conscious […]
Cause marketing still matters to consumers and brands continue to invest in it. A recent IEG Sponsorship Report shows that cause sponsorship in 2015 is predicted to reach $1.92 billion, a 3.7% increase over 2014. Despite this growth, many brands who jump on the cause marketing bandwagon will fail to execute the campaign effectively. The […]
Is Less Better than More? We can learn a lot from Volkswagen when it comes to social media, and I’m not talking about taking a look at their social media platforms to discover best practices. No doubt, by now you’ve heard about the beleaguered car maker’s diesel emissions scandal, by which the company was caught […]
