Caption: FIGs Emily and Maddie with National Bison Association Director (and bison rancher himself), Dave Carter, rocking goofy Bison Hump Day sunglasses at the International Bison Conference (IBC) in Big Sky Montana, July 2017. How one nimble team engaged 125 media attendees at three events in one month to reach an audience of 417 million through […]
FIGISM #11: Activate Influencers
FIG partnered influencer FitFoodieFinds with client truRoots to create engaging and educational recipes. More studies are finding traditional advertising does not work on millennials. We are distrusting of big brands and corporations and know that when celebrities promote products they are paid to do so. However, we do trust our friends, family, reviews, and — […]
FIG Denver is born (and so is our new influencer network)
For a few months, we’ve been teasing out some news and we are so excited to finally share TWO big announcements with you…. First up – FIG has officially opened a new office in Denver at The Source. Yep – that’s right! Our new Denver location, surrounded by artisan food retailers and restaurants, is a […]