In a world (and industry) inundated with emails, text messages, Tweets and Snapchats, it can be easy to forget that it’s often a pen-and-paper approach that fosters real relationships with journalists. For example, last summer we curated and mailed 20 packages to A-level media contacts to promote an upcoming event. These packages included a branded […]
On November 15, FIG was on site as longtime client Whole Foods Market Rocky Mountain Region opened its new Denver store at Union Station to packed (and delighted) crowds. In the months leading up to opening day, FIG managed media relations for the store opening, securing nearly 100 local and national print, online and broadcast […]
Caption: FIGs Emily and Maddie with National Bison Association Director (and bison rancher himself), Dave Carter, rocking goofy Bison Hump Day sunglasses at the International Bison Conference (IBC) in Big Sky Montana, July 2017. How one nimble team engaged 125 media attendees at three events in one month to reach an audience of 417 million through […]
Photo credit: Ed Alcock for The New York Times I awoke on Oct. 30th in Portland, OR, at my friend Piper Davis’s house as we were about to attend a Chefs Collaborative board meeting. Beside me, as I sipped my perfectly roasted coffee, was longtime friend, journalist, and colleague Corie Brown, the former LA Times food […]
It was actually President Lincoln’s idea. Whilst in the throes of Civil War, he chose to create a new national holiday that focused simply on giving thanks. He understood what so many today struggle with: to give is to receive. At FIG we’ve always believed in generosity and the power of giving, from pro bono […]
This post was written by FIG’s owner and Chief Fresh Officer, Sylvia R. Tawse. Sylvia and her husband Lyle Davis own and operate Pastures of Plenty, a 35-acre organic vegetable, herb and cut flower farm in Boulder County, CO, complete with a thriving CSA and true farm-to-table catering. As both a farmer and a PR […]
