In a world (and industry) inundated with emails, text messages, Tweets and Snapchats, it can be easy to forget that it’s often a pen-and-paper approach that fosters real relationships with journalists. For example, last summer we curated and mailed 20 packages to A-level media contacts to promote an upcoming event. These packages included a branded […]
On November 15, FIG was on site as longtime client Whole Foods Market Rocky Mountain Region opened its new Denver store at Union Station to packed (and delighted) crowds. In the months leading up to opening day, FIG managed media relations for the store opening, securing nearly 100 local and national print, online and broadcast […]
Caption: FIGs Emily and Maddie with National Bison Association Director (and bison rancher himself), Dave Carter, rocking goofy Bison Hump Day sunglasses at the International Bison Conference (IBC) in Big Sky Montana, July 2017. How one nimble team engaged 125 media attendees at three events in one month to reach an audience of 417 million through […]
OG FIGs Sylvia and Sarah at an Organic Farming Research Foundation breakfast at The Colorado Chautauqua in 2005. Like the Rolling Stones, our more seasoned FIGs have been playing the PR gig for a long time – some for over 25 years. In the good old days the recipe for a great placement was simple: […]
