FIGISM #9: Practice inclusion

Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas.  At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]

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FIGISM #6: Why Miley Cyrus is a Purple Cow

Branding isn’t just for cows or products. It’s also applied to people, especially celebrities. In our world of branding and refreshing dusty or dull brands, we often talk of the “Purple Cow” brand, a term coined by Seth Gorin and the name of his NY Times bestselling marketing book. When one drives past fields of […]

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