On November 15, FIG was on site as longtime client Whole Foods Market Rocky Mountain Region opened its new Denver store at Union Station to packed (and delighted) crowds. In the months leading up to opening day, FIG managed media relations for the store opening, securing nearly 100 local and national print, online and broadcast […]
FIG partnered influencer FitFoodieFinds with client truRoots to create engaging and educational recipes. More studies are finding traditional advertising does not work on millennials. We are distrusting of big brands and corporations and know that when celebrities promote products they are paid to do so. However, we do trust our friends, family, reviews, and — […]
At the top of a trail outside of Central City, with St. Mary’s Glacier in the background. One of the toughest, rockiest trails I’ve ridden to date but also one of the most rewarding! By Emily Smith They say it’s never too late to pick up a new hobby, and last fall, I took it […]
Branding isn’t just for cows or products. It’s also applied to people, especially celebrities. In our world of branding and refreshing dusty or dull brands, we often talk of the “Purple Cow” brand, a term coined by Seth Gorin and the name of his NY Times bestselling marketing book. When one drives past fields of […]
With more than 70,000 attendees annually, Natural Products Expo West is the largest natural products tradeshow in the world. In many ways it feels more akin to a music festival than an industry event. In the triangle of buildings where the show is held, people crowd every spare surface, laptops (and often drinks) in hand. […]
