Fresh Ideas Group
FRESH IDEAS GROUP: MISSION DRIVEN MARKETING AND PR SINCE 1995
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“FIG’s understanding of the new landscape of food from a culinary and issues perspective is unrivaled. With a unique, authentic approach, they’ve built trusted relationships with key influencers and journalists, which creates a strong foundation for an effective earned media program.”

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Samantha Cabaluna, Managing Director
Earthbound Farm Brand Communications

“Sylvia and her team are the total package. They offer the full suite of creative services from “imagine this” to “tweak that.” They internalize project objectives, offer up inspired solutions, and are always resourceful when it comes to implementation.”

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Tessa Young, Vice President of Communications
Organic Trade Association

“Once a decade, the international bison community convenes in the United States to celebrate the restoration of this magnificent animal, and to develop new plans for building stronger relationships with the public regarding the great taste, nutritional benefits, and ecological advantages of bison meat. Once again, the Fresh Ideas Group coordinated the media relations for the International Bison Conference in 2017. And, once again, FIG helped bring leading journalists to the conference, resulting in extensive positive coverage for the bison industry. Just as important, FIG created the idea for Bison Hump Day, an innovative, lighthearted campaign to encourage people to incorporate bison into their family mealtimes each Wednesday.”

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Dave Carter, Executive Director
National Bison Association

“We’ve worked with the Fresh Ideas Group for eight years and over that time, they’ve strategically built our brand in seven major media markets. As a boutique agency, they deliver exceptional client care and focus. They understand our mission and help us share meaningful stories in ways that inspire our customers, the community, and our business at large. They’ve also helped us scale and expand our narrative through progressive channels in addition to traditional media—broadening our reach in wonderful and digitally-savvy ways. Glenda Catron and her team are incredible and we’re grateful for their close, expert, attentive and long-term partnership day in and day out.”

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Heather Larrabee, Executive Marketing Coordinator
Whole Foods Market® — Rocky Mountain Region

“FIG truly believes in our organizations mission. They have helped us share our important work with the world, while creating opportunities for us to build lasting and meaningful relationships. FIG has helped us take our programs to the next level and we are grateful to have them on our team.”

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Justin Levy, Executive Director
Conscious Alliance

“FIG was an instrumental part of (our) extraordinary success and we are deeply grateful you came on board with your team’s enthusiasm and expertise, even at such late notice. We are looking forward to next year and potential future collaborations with FIG.”

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Jules Cazedessus, Success 3.0 Summit
Conscious Living + Social Change + Innovation

Awards

2017
Sylvia R. Tawse, Naturally Boulder Community Champion of The Year Award


2015
Sylvia Tawse was named one of Denver Business Journal’s Outstanding Women In Business.

2014
Sylvia R. Tawse was named one of the Top Women in PR by PRNews.

2014 PR News Digital Awards
Finalist for Canyon Bakehouse ‘Month of Love’ Giveaways

2013 Bulldog Bronze Award
Best Food & Beverage Campaign: Launch of 34 Degrees Sweet Crisp Line

2013 COLORADOBIZ
Top 100 Woman-Owned Companies

2012 Bulldog Reporter’s Media Relations Awards
Silver Winner: Boutique Agency of the Year
Bronze Award: Best Food & Beverage Campaign—Powering Up the Salad Category

FIG CORE PURPOSE: We nurture and accelerate our clients’ success to manifest a more bountiful, healthy future.

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FRESH IDEAS GROUP: MISSION DRIVEN MARKETING AND PR SINCE 1995
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