FIGISM #16: Relationships are the foundation of good PR

At FIG, we believe that genuine relationships are key to successful PR. It’s not just about pitching a story, it’s about building authentic relationships over time. One such example of a long term relationship yielding exceptional results manifested in a recent EatingWell Magazine feature article about FIG client Savory Institute entitled “This Man Wants You to Eat […]

Read More

Our 2018 FIG Heroes

One of our favorite perks of FIG is that we get to cross paths with the people and companies transforming the food system and taking genuine steps to make our world a better place. With that in mind, we’re proud to announce our heroes for 2018 — we’ve seen firsthand how these pioneers are fighting […]

Read More

FIGISM #15: Old-fashioned isn’t always outdated

In a world (and industry) inundated with emails, text messages, Tweets and Snapchats, it can be easy to forget that it’s often a pen-and-paper approach that fosters real relationships with journalists. For example, last summer we curated and mailed 20 packages to A-level media contacts to promote an upcoming event. These packages included a branded […]

Read More

FIGISM #14: The Power of Mac and Cheese

On November 15, FIG was on site as longtime client Whole Foods Market Rocky Mountain Region opened its new Denver store at Union Station to packed (and delighted) crowds. In the months leading up to opening day, FIG managed media relations for the store opening, securing nearly 100 local and national print, online and broadcast […]

Read More

CASE STUDY: A summer of bison, slow food and artisan cheese

Caption: FIGs Emily and Maddie with National Bison Association Director (and bison rancher himself), Dave Carter, rocking goofy Bison Hump Day sunglasses at the International Bison Conference (IBC) in Big Sky Montana, July 2017.  How one nimble team engaged 125 media attendees at three events in one month to reach an audience of 417 million through […]

Read More

FIGISM #13: Symbiosis

Enjoying well-deserved bonding time at our FIG fall retreat this past November. Scanning the news recently, I came across a Digiday article entitled, ‘It’s brutal: Junior agency employees feel the squeeze from low margins.’ The article exposes the common practice among agencies, which are experiencing industry-wide reductions in profit margins, to rely on junior employees to assume […]

Read More

FIGISM #12: Travel far, wide and often

Emily in the Italian seaside village of Riomaggiore in the Cinque Terre region. Em spent 2 weeks last September cavorting around Europe with loved ones. Moab. Portland. Italy. Seattle. Florida. Lake Powell. Ireland. Mexico. France. These are just a few of the diverse and individually incredible places the FIGs traveled to in 2016. We believe […]

Read More

FIGISM #11: Activate Influencers

FIG partnered influencer FitFoodieFinds with client truRoots to create engaging and educational recipes. More studies are finding traditional advertising does not work on millennials. We are distrusting of big brands and corporations and know that when celebrities promote products they are paid to do so. However, we do trust our friends, family, reviews, and — […]

Read More

FIGISM #10: Like A Rolling Stone

OG FIGs Sylvia and Sarah at an Organic Farming Research Foundation breakfast at The Colorado Chautauqua in 2005.  Like the Rolling Stones, our more seasoned FIGs have been playing the PR gig for a long time – some for over 25 years. In the good old days the recipe for a great placement was simple: […]

Read More

FIGISM #9: Practice inclusion

Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas.  At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]

Read More