In mid-November, I was lucky enough to join our client Conscious Alliance on their annual holiday meal delivery to Pine Ridge Reservation in South Dakota. Conscious Alliance is a non-profit based in Boulder, Colorado that supports communities in crisis through hunger relief and youth empowerment. By hosting food drives at concerts and festivals nationwide, Conscious […]
Cause marketing still matters to consumers and brands continue to invest in it. A recent IEG Sponsorship Report shows that cause sponsorship in 2015 is predicted to reach $1.92 billion, a 3.7% increase over 2014. Despite this growth, many brands who jump on the cause marketing bandwagon will fail to execute the campaign effectively. The […]
Is Less Better than More? We can learn a lot from Volkswagen when it comes to social media, and I’m not talking about taking a look at their social media platforms to discover best practices. No doubt, by now you’ve heard about the beleaguered car maker’s diesel emissions scandal, by which the company was caught […]
In January, I’ll be celebrating two years at FIG. As 2015 starts to wind down, I’ve been thinking about my time in the PR field so far, how things have changed since my first six months as an intern at FIG, and the time I’ve spent as an Account Coordinator and now Account Manager in […]
