OG FIGs Sylvia and Sarah at an Organic Farming Research Foundation breakfast at The Colorado Chautauqua in 2005. Like the Rolling Stones, our more seasoned FIGs have been playing the PR gig for a long time – some for over 25 years. In the good old days the recipe for a great placement was simple: […]
FIGISM #9: Practice inclusion
Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas. At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]
6 Reasons Why PR is Like Dirt Biking (Yes, Really!)
At the top of a trail outside of Central City, with St. Mary’s Glacier in the background. One of the toughest, rockiest trails I’ve ridden to date but also one of the most rewarding! By Emily Smith They say it’s never too late to pick up a new hobby, and last fall, I took it […]
5 Things I Learned in My First Two Years of PR
In January, I’ll be celebrating two years at FIG. As 2015 starts to wind down, I’ve been thinking about my time in the PR field so far, how things have changed since my first six months as an intern at FIG, and the time I’ve spent as an Account Coordinator and now Account Manager in […]