In a world (and industry) inundated with emails, text messages, Tweets and Snapchats, it can be easy to forget that it’s often a pen-and-paper approach that fosters real relationships with journalists. For example, last summer we curated and mailed 20 packages to A-level media contacts to promote an upcoming event. These packages included a branded […]
FIGISM #14: The Power of Mac and Cheese
On November 15, FIG was on site as longtime client Whole Foods Market Rocky Mountain Region opened its new Denver store at Union Station to packed (and delighted) crowds. In the months leading up to opening day, FIG managed media relations for the store opening, securing nearly 100 local and national print, online and broadcast […]
FIGISM #13: Symbiosis
Enjoying well-deserved bonding time at our FIG fall retreat this past November. Scanning the news recently, I came across a Digiday article entitled, ‘It’s brutal: Junior agency employees feel the squeeze from low margins.’ The article exposes the common practice among agencies, which are experiencing industry-wide reductions in profit margins, to rely on junior employees to assume […]
FIGISM #12: Travel far, wide and often
Emily in the Italian seaside village of Riomaggiore in the Cinque Terre region. Em spent 2 weeks last September cavorting around Europe with loved ones. Moab. Portland. Italy. Seattle. Florida. Lake Powell. Ireland. Mexico. France. These are just a few of the diverse and individually incredible places the FIGs traveled to in 2016. We believe […]
FIGISM #9: Practice inclusion
Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas. At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]
GMOs: Finally…Facts Drown Fiction
Photo credit: Ed Alcock for The New York Times I awoke on Oct. 30th in Portland, OR, at my friend Piper Davis’s house as we were about to attend a Chefs Collaborative board meeting. Beside me, as I sipped my perfectly roasted coffee, was longtime friend, journalist, and colleague Corie Brown, the former LA Times food […]
Working remotely: Life from my dining room table
My best work buddy Althea, who likes to walk on my laptop and send emails when I’m not looking. I never considered working remotely until my husband’s career rudely uprooted my happy Boulder life. Sure, I’d done my share of working from home – as everyone with a laptop and cell phone knows, the concept […]
FIGISM #8: To Give is to Get
It was actually President Lincoln’s idea. Whilst in the throes of Civil War, he chose to create a new national holiday that focused simply on giving thanks. He understood what so many today struggle with: to give is to receive. At FIG we’ve always believed in generosity and the power of giving, from pro bono […]
6 Reasons Why PR is Like Dirt Biking (Yes, Really!)
At the top of a trail outside of Central City, with St. Mary’s Glacier in the background. One of the toughest, rockiest trails I’ve ridden to date but also one of the most rewarding! By Emily Smith They say it’s never too late to pick up a new hobby, and last fall, I took it […]
PRSA Student Shadow Day
FIG hosted University of Northern Colorado student, Austin Pond, as part of the Public Relations Society of America’s Shadow Day. We’re thrilled to have Austin as a guest blogger this week to talk about his experience. My PRSA Shadow Day started at 9:30 in Denver. I drove from my sister’s house in Wash Park to […]