Emily in the Italian seaside village of Riomaggiore in the Cinque Terre region. Em spent 2 weeks last September cavorting around Europe with loved ones. Moab. Portland. Italy. Seattle. Florida. Lake Powell. Ireland. Mexico. France. These are just a few of the diverse and individually incredible places the FIGs traveled to in 2016. We believe […]
FIGISM #10: Like A Rolling Stone
OG FIGs Sylvia and Sarah at an Organic Farming Research Foundation breakfast at The Colorado Chautauqua in 2005. Like the Rolling Stones, our more seasoned FIGs have been playing the PR gig for a long time – some for over 25 years. In the good old days the recipe for a great placement was simple: […]
FIGISM #9: Practice inclusion
Victoria Gonzalez, Regional Marketing & Community Relations for Whole Foods Market, is interviewed by NBC affiliate station KTSM in El Paso, Texas. At FIG, we believe that practicing inclusion engenders successful PR. There’s nothing wrong with leveraging ‘tried and true’ event promotion strategies that have worked well in the past. In fact, having a well-tested campaign […]
FIGISM #7: Feminist, Not Fabulous
Kicking off the FIG retreat with our annual go-cart racing tradition – we’re not afraid to get a little wild! Truth be told, it can be hard to fight the ‘Fabulous PR girl’ stereotype – but those of you who know us know that we are anything but ‘fabulous’ at FIG. Stilettos and gossip have never […]
Organic Shopping as a Designed Experience
While roaming the streets of Sloane Square in London after a week at sea, my dad urged us to pop into a small, chic looking space that “has been doing organic since it was cool,” according to him. That space, which encompassed two floors in a compact footprint, ended up being an outpost of Daylesford. […]